5 Biggest Mistakes When Selling Real Estate

Grumpy baby because they made mistakes when selling real estate

5 Biggest Mistakes When Selling Real Estate

Grumpy baby because they made mistakes when selling real estateSo, you are thinking about selling your house, and you want to know how to sell it quickly. Or is your home already on the market, but you’re not getting offers? I am here to help! This post will teach you about the 5 biggest mistakes when selling real estate, and how to avoid them so you can get those great offers to come in quickly.

But before you get to be a successful seller, you must think like a buyer.

Imagine your excitement when searching for a new home. You dream about a comfortable place to have your friends over for a birthday party, or you want to host the next family holiday event. You scroll through different properties online and decide to go see a few in person. 

Now ask yourself, “What differentiates these properties for me?” 

In other words, what helps a buyer filter through all of the properties they see online, and what compels them to see a listing in person? And even more importantly, why do they skip the listings they skip?

After decades of witnessing just about every listing faux pas, misstep, and bad marketing strategy out there, I’ve compiled this list of the 5 biggest mistakes when selling real estate. Read on to see what to avoid, and let’s get your property from one they browse online to one they are compelled to see in person!

Mistake #1: Waiting to market

In today’s social media world, there are plenty of ways to create intrigue before your house officially goes on the market. Make sure your property is marketed and targeted on social media platforms to the right audiences in a timely manner. Preliminary marketing and preparation are just as important as the actual marketing itself.  Don't know the difference? Ask your agent for their detailed marketing plan, including how they create momentum for your listing before it ever goes live in the MLS.

Mistake #2. Showing only by appointment

I gotta’ tell ya’ friend, the most common reasons a listing doesn't get shown is because there is a “by appointment only” requirement for the listing. 

There are plenty of legitimate reasons to want to show by appointment. However, if there are only a few hours each day the house is accessible to be shown, then the likelihood of the buyer viewing and making an offer on another home goes up dramatically. 

To ease the anxiety of showings, I’ve come up with a seller’s care package that cuts down on the anxiety.  There are other options besides showing by appointment and keeping a figurative open door for people to traipse through unannounced. So understand that if you require an appointment, there are some buyers that will never take them time to see your property in real life.

Mistake #3: Posting the wrong photos

A clear, beautiful picture truly is worth a thousand words. Clear, properly composed photos are critical to communicating a property’s value to prospective buyers.

And not only do you need great photos, but you need photos of the right areas! 

Places like kitchens, living rooms, and other areas of the property that stand out should be the only photos listed. You want to encourage them to come to see more, not give it all up at first glance. Strike the right balance with online images to encourage real showings of your listing.

Mistake #4: Ignoring curb appeal

Thanks to shows like Fixer Upper, the DIY craze has inspired and empowered an entire generation to take on home renovations instead of buying brand new. What this means to existing properties is that they no longer necessarily need to take a shot in the dark and guess what a buyer would want, like new floor coverings or kitchen counter tops, in order to receive offers. If a Buyer wants to remodel anyway, they likely won’t care if the house is turn-key.

But the one thing that people will notice right away and draw them to come inside to see more is the first impression. The curb appeal! 

Add some symmetry to the front porch with plants. Consider painting your door a bold, bright color. Clear out the dead shrubs, and maybe spread some grass seed. Remember: that first impression might be all you get when selling, so make it count!

Mistake #5. Not working with a professional

Everyone knows someone who sells real estate. The threshold for entry into the field in Washington State is very low. If you’re serious about selling your property for top dollar, work with someone who has a heart to serve, and the background to cover your ASSet. If you have a friend that is a real estate agent you are considering, check out my list of the 5 questions you should ask yourself before working with a friend or family member.

Here’s the deal: if you want to sell your property for top dollar, you need to speak with someone who can reduce your anxiety, help you take calculated risks, and bring you from just another property on the market to a property that will actually sell. 

Think you’re ready to make the jump and get your home listed to sell?

Get the 7 secrets to a stress free transaction here!

All the best!

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Why I Work With Friends, And You Should Too

Why I Work With Friends, And You Should Too

 

Do you have a policy on working with friends and family?

I have been surprised by how many people have the policy to not mix business and pleasure. When the topic comes up, people bring up being concerned about the relationship being ruined. Maybe they had a deal go south and it ended the friendship, or their obnoxious cousin, Shelly, can’t help but pitch her new MLM, which ruins the family gatherings. Sometimes it’s as simple as not trusting that your friend or family member is an expert in their field.

All of these reasons have definitely crossed my mind over the years, and I have chosen to not work with certain friends or family members in the past. But this post is an explanation of why I continue to work with friends and family as often as possible:

There is no need to feel awkward!

You already remember each other’s names. You already know each other’s preferences, and there is no need to impress each other or feel silly asking questions. You’re just talking to your friend!

Communication is seamless.

Balancing work and personal life can be a bit of a hassle, but I love what I do, so chatting about real estate in social settings isn't an issue for me. We already know each other’s preferred form of communication, and what is reasonable for everyone involved. Sometimes people will apologize for asking real estate questions when we are just hanging out with our kids, but truly, it's not bother. It's a delight!

The custom service is ideal!

I love having friends know me well enough to notify me of something that might serve me or my family. Typically, I live real life with the people I work with, and my friends are able to educate me on services that I may need but didn’t even know were an option.

I get to celebrate with my friends when they reach milestones.

There is nothing better than helping and seeing someone I love and care for succeed.

Honestly, working with friends is my favorite. In fact, most clients that are referred to me end up becoming friends! Sometimes it’s not a great fit, and that’s okay. But after years of practice I have been able to navigate the bumps in the road and keep the relationship intact. You know that old saying, “communication is key”? It’s so true! Being able to communicate your needs clearly is so important to any professional or personal relationship.

Find out the questions I ask myself BEFORE I decide to work with a friend or family member.

Schedule your no pressure in-depth valuation today!

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Is the price right?

Are You Sure The Price Is Right?

 

 

If you’ve ever watched “The Price is Right,” you know that the only way to win is to guess the price of the item without going over. The closer you are to the right price, the better...but if you go over at all you lose everything.

In today’s shifting real estate market, where inventory is catching up with demand, properties need to be priced just right or buyers won't even entertain them. Listings will need to employ the same strategy as the game show: be the closest without going over!

Over the last six months, new construction inventory has increased,  but we still have a shortage of existing homes on the market. This is especially true in the Fife-Milton- Edgewood market. Although home values are still appreciating, the rate of appreciation is leveling out.

Homeowners who make the mistake of overpricing their properties will eventually have to drop their price. This leaves buyers wondering if the price drop was caused by something wrong with the property, when in reality nothing was wrong, the price was just too high to begin with!

If you are thinking about listing your property this year, let’s get together to price it right from the start. Learn more about the process of selling your property Here.

Schedule your no pressure in-depth valuation today!

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5 Important Questions

5 Important Questions

 

We have all had a friend or family member that wanted us to buy something from them. Makeup, clothes, furniture, and the list goes on. I personally love shopping local and love supporting my friends and family but what about that age old saying “don’t mix business with pleasure”?

After years of serving people, I’ve come up with a way to find out if working with someone will be a good fit, regardless of if they are a friend of family member. The first step is to visualize that person, then ask yourself…

 

Is this person an expert in their field?

Malcolm Gladwell discussed becoming an expert in his best-selling book, “Outliers”. He proposes that it takes about 10,000 hours of deliberate practice to become an expert at any given topic. That’s about 10 years. So it takes about 10 years of intentional, mindful studying and practice to finally be able to claim expert status. Look at any given field. Electrical, beautician, auto mechanic, clothing designer, ect. When considering an investment opportunity, I’m forced to ask myself “has this person done the work and put in the time to become an expert?”

Is this person trustworthy with personal information?

If someone gossips to me, then the chances are high that they are gossiping about me to someone else. Sharing stories to communicate a point can be done in a way that doesn’t violate someone’s trust. When I consider working with someone, I always take into consideration how they speak of past client relationships. I have decided that I only partner with people who are transparent and honest enough to give it to me straight, but not too boisterous or open mouthed about personal information… especially about an investment or big decision. A real estate agent should ONLY be speaking with you and their designated broker about your transactions. Period. No excuses.

Can I ask questions without being made to feel stupid?

Every profession has inside language. Heck, every FAMILY has inside language! If someone is specialized in a field, they should feel secure enough to explain it to me in a way I can understand. If they aren’t willing inform me or take the time to answer my questions, I probably don’t want to work with them. Especially if it’s a financial investment! A sure-fire sign of expert status is that they can clearly lay out the stages or process to their profession without inside language or jargon.

Can I accept constructive criticism from this person?

This goes hand in hand with being able to ask questions. If I am going to trust someone with my time and money, and they have the heart of a teach and want to help me, there are bound to be things that come up where I just don’t know what is best… typically it’s because I don’t do it full time! So if my electrician is able to explain the rationale behind a process, I’ll probably trust their experience enough and go with their opinion. This is only after I am secure that they have my best interest in mind, not their bank account.

Is this person level-headed in difficult situations?

Financial purchases can turn emotional real quick! I have found that a big portion of my job is to help keep people grounded and focus on the facts at hand. If someone folds under pressure
over small matters, it’s safe to presume they will fold under big matters too. Making sure you have a level-headed viewpoint is so important when it comes to negotiating repairs and closing terms. You need someone who can help find solutions.

If your answer was no to any of these questions, then it sounds like you probably need to have a conversation with this friend of family member. If it’s not a good fit, that is okay! Explaining to them ahead of time that you are concerned about the relationship being at risk is a totally valid. Any friend worth their weight will understand and may even have the same thoughts.

On the other hand, if you were able to say Yes about the person you were visualizing, then it is probably fine to work with them! Personally, I have found that friends and family members tend to do a BETTER job and care more about protecting me than someone that I don’t have a connection with.

Get the 7 secrets to a stress free transaction here! 

5 Things To Avoid When Selling

5 Things To Avoid When Selling

 

Put your bright yellow buyers cap on with me and imagine you’re searching for a new home. A place you can be comfortable inviting your friends over for a birthday party, or hosting the next family holiday. You’re scrolling through the different properties online and decide to go see a few in person… now ask yourself, what differentiates the properties to you? What helps you filter the properties you just want to see online and which you are compelled to see in person?

 

After decades of witnessing just about every listing faux pas, misstep, and bad marketing strategy out there, I’ve compiled the top 5 things to avoid when selling your property. Let’s get your listing from one they just want to see online, to one they are compelled to see in person!

1. Waiting to market

In today’s modern social media world, there are plenty of ways to create intrigue before your house actually goes live on the MLS. Preliminary marketing and preparation is just as important as the actual marketing itself! Make sure your property is marketed and targeted on social media platforms and to the right audiences.

2. Showing only by appointment

Having people coming in and out of your house all day long is not the only alternative to showing by appointment only. But I gotta’ tell you, the most common reasons a listing doesn’t get shown is because there is a “by appointment only” requirement for the listing. There are plenty of legitimate reasons to want by appointment only, but if there are only a few hours each day the house is accessible to be shown then the likelihood of the buyer viewing and making an offer on another home goes up dramatically. To ease the anxiety of showings, I’ve come up with a sellers care package, but just understand that if you require an appointment, there are some buyers that will never even get the chance to see your property in real life.

3. Bad photos

We all know that a picture says a thousand words. Having clear photos is critical to communicating a properties value to prospective buyers. Not only do you need clear, well cropped photos, but you need photos of the right areas! Places like kitchens, living rooms, and areas of the property that stand out should be the only photos listed. You want to encourage them to come and see more!! Not give it all up at first glance. Striking the right balance is extremely important.

4. Ignoring Curb Appeal

Thanks to shows like Fixer Upper, the DIY craze has inspired and empowered an entire generation to take on rehabbing their homes instead of buying brand new. What this means to existing properties is that they no longer need to take a shot in the dark and replace the floor coverings. Or remodel the kitchen before someone will want to buy. The one thing that people will notice right away, and draw them to come inside and see more is the first impression. The curb appeal! Add some cemetery to the front porch. Consider painting your door a bold, bright color. Clear out the dead plants, and maybe spread some grass seed. Remember… first impressions may be all you get when selling, so make it count!

5. Not working with a professional

Everyone knows someone who sells real estate. The threshold for entry is entirely to low. If you’re serious about selling your property for top dollar, work with someone who has a heart to serve, and the background to cover your ASSet 😉 If you have a friend that is a real estate agent, check out the 6 questions you should ask yourself before working with a friend or family member in the biz.  

Here’s the deal, if you want to sell your property for top dollar, you need to speak with someone who can help reduce your anxiety, help you take calculated risks, and bring you from just another property on the market to a property that will actually sell.

Get the 7 secrets to a stress free transaction here!