5 Things To Avoid When Selling
Put your bright yellow buyers cap on with me and imagine you’re searching for a new home. A place you can be comfortable inviting your friends over for a birthday party, or hosting the next family holiday. You’re scrolling through the different properties online and decide to go see a few in person… now ask yourself, what differentiates the properties to you? What helps you filter the properties you just want to see online and which you are compelled to see in person?
After decades of witnessing just about every listing faux pas, misstep, and bad marketing strategy out there, I’ve compiled the top 5 things to avoid when selling your property. Let’s get your listing from one they just want to see online, to one they are compelled to see in person!
1. Waiting to market
In today’s modern social media world, there are plenty of ways to create intrigue before your house actually goes live on the MLS. Preliminary marketing and preparation is just as important as the actual marketing itself! Make sure your property is marketed and targeted on social media platforms and to the right audiences.
2. Showing only by appointment
Having people coming in and out of your house all day long is not the only alternative to showing by appointment only. But I gotta’ tell you, the most common reasons a listing doesn’t get shown is because there is a “by appointment only” requirement for the listing. There are plenty of legitimate reasons to want by appointment only, but if there are only a few hours each day the house is accessible to be shown then the likelihood of the buyer viewing and making an offer on another home goes up dramatically. To ease the anxiety of showings, I’ve come up with a sellers care package, but just understand that if you require an appointment, there are some buyers that will never even get the chance to see your property in real life.
3. Bad photos
We all know that a picture says a thousand words. Having clear photos is critical to communicating a properties value to prospective buyers. Not only do you need clear, well cropped photos, but you need photos of the right areas! Places like kitchens, living rooms, and areas of the property that stand out should be the only photos listed. You want to encourage them to come and see more!! Not give it all up at first glance. Striking the right balance is extremely important.
4. Ignoring Curb Appeal
Thanks to shows like Fixer Upper, the DIY craze has inspired and empowered an entire generation to take on rehabbing their homes instead of buying brand new. What this means to existing properties is that they no longer need to take a shot in the dark and replace the floor coverings. Or remodel the kitchen before someone will want to buy. The one thing that people will notice right away, and draw them to come inside and see more is the first impression. The curb appeal! Add some cemetery to the front porch. Consider painting your door a bold, bright color. Clear out the dead plants, and maybe spread some grass seed. Remember… first impressions may be all you get when selling, so make it count!
5. Not working with a professional
Everyone knows someone who sells real estate. The threshold for entry is entirely to low. If you’re serious about selling your property for top dollar, work with someone who has a heart to serve, and the background to cover your ASSet 😉 If you have a friend that is a real estate agent, check out the 6 questions you should ask yourself before working with a friend or family member in the biz.
Here’s the deal, if you want to sell your property for top dollar, you need to speak with someone who can help reduce your anxiety, help you take calculated risks, and bring you from just another property on the market to a property that will actually sell.